Is content still the king?

Maia Langworth asked a question: Is content still the king?
Asked By: Maia Langworth
Date created: Sun, Feb 14, 2021 11:08 PM


Top best answers to the question «Is content still the king»

In 1996 Bill Gates wrote an essay and coined the phrase “content is king”. After almost 25 years, many digital marketing professionals still believe that content is still king, but is it really? Content in 2021 is still most certainly king, and will continue to well into 2022 AND BEYOND!


Those who are looking for an answer to the question «Is content still the king?» often ask the following questions:

📋 Does content marketing still work?

Because content marketing is effective, easy to begin, and popular with consumers, it can drastically reduce the money marketers spend on advertising their brands. What's more, it manages to do all of this while being more effective than traditional marketing.

📋 Who said content is king?

  • Although Bill Gates often gets credit for the phrase “content is king,” it was actually outlined in a book in 1974 and popularized by Sumner Redstone before Gates’ speech.

📋 Why content is a king?

Content is king because it plays a huge role in a brand's overall marketing strategy. Releasing blog posts, e-newsletters, podcasts, e-books and webinars are all great ways to educate your target audience and provide them with value.

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